Thursday 21 February 2013

SEO strategy in 2013

The search engines are getting smarter with the time and especially Google is playing very safely and intelligently to keep it’s searching algorithm one step ahead than others.

Last Year, Google launched many updates that totally changed the game of affecting search engine rankings for websites. The top updates were:
1. Panda
2. Penguin, and
3. EMD (Exact match domain)

Panda update affected websites with low quality content whereas Penguin update decreased the rankings of websites having low quality or poor back links. Google is also strict with the domain names including search terms just to get ranked high easily for the respective terms. So all the traditional methods of getting high position is SERP are old now and do not work.

So the question raises what to do for getting good position in various search engines? The answer is very simple – Increase the quality of website in all of the areas. These include:
1. Content
2. Back Links
3. Social Media presence
4. Better On-page Optimization
5. New link building strategy


The keyword stuffing is no more a safe game to play. Try to keep the content natural using user-friendly lay-out. Copied or low quality content will be punished badly so go with the good quality content. Regularly update the website with fresh unique writing and do not use exact match anchor texts for creating back links. Google’s rule is very simple regarding earning back links – Quantity is not the only parameter to earn good score, quality is more powerful of links.

For successful SEO campaigning, follow the Google Guidelines and use natural path to get top listings in the Search results.

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